1. Using Social Media Merely for Marketing Purposes
Social media is an important factor of your online marketing strategy, but there is so much more to it than that. If you are looking for effective social media marketing services in Malaysia, make sure to hire the most reliable professionals around. They should be able to address not only your social media concerns, but also customer service problems.
2. Failure to Address the ‘Social’ in Social Media
Social media platforms is not only about sharing branded posts. It is also about engaging with your target audience. A social media feed that is self-serving appears spammy and unprofessional.
3. Lack of Focus and Consistency
Are you efficiently targeting the audience that you want, or just putting your content out there for everyone to respond to and see? well, this spray and pray kind of approach wouldn’t lead you to the ROI that you want. Focus on reaching out, and connecting with those who matter a lot to your business.
4. Focusing on Objectives Pertaining Only to Social Media
Several organizations begin utilizing social media platforms without any clear strategy. They base their performance only on some vanity metrics like number of followers, comments and likes. But, can these metrics really impact your business? Remember, every social media channel must have its own unique strategy depending on important KPIs.
5. Social Media is Managed by an Intern
Letting interns control and manage your social media channels wouldn’t end well. Just because this individual went to college, and understands how to deal with social media, doesn’t mean that he or she should manage your brand’s public communication channels with no supervision.
6. Limiting Your Presence Only to Popular Social Media Platforms
Social media marketing success involves the implementation of an efficient strategy. Why not explore other effective social channels? Don’t just focus on Facebook. There is Snapchat, Pinterest and Instagram, and they are all home to highly engaged audiences.